- Price Competitiveness Tool
Price Competitive is a powerful tool to instantly increase your search rankings on the Lazada platform. Do we still need to specify that price is a strong factor behind gaining exposure on the platforms?
How to Access: Business Advisor->Price Uncompetitive
- Assortment Growth
Content is a huge part in the digital world as a whole and Lazada is not an exception. Filling in all your missing attributes will help you gain more insights.
How to Access: Products->Assortment Growth. Select Improve Existing Items.
- Customer Engagement, Feeds
Previously, you can only connect whenever potential customers contact you. However, recently, there’s just so many tools you can use to access the cash in your consumer’s pockets. Come up with an attractive price point, catchy tagline, and finally top it up with some enticing vouchers and you are ready for some sales.
How to Access: Engagement Centre->Feeds/Customer Engagement
If you are selling on Lazada or Shopee, you probably have a whole lot of data to analyse your sales figures from. In fact, the data from Lazada’s Business Advisor and Shopee Business Insights is more than sufficient to give you a brief overview of your individual product sales and how to improve it.
However, the issue comes when you are not that technically inclined, all these figures might just mean too little or just too overwhelming for you.