Guest Posting is all about getting potential traffic to read and finally convince them to find out more(clicking on an outbound link), provide you with a follow-up lead, or getting them to purchase your product or service.
To do effective SEO Guest posting, your articles need to provide more value than what customers are investing to finish your article.
How to provide value within the article?
- Content Power juice – Give readers more juice out of each word. Keep your sentences short and concise.
- Don’t oversell – Customers read to receive knowledge. Understand the intent of reading and recommend accordingly.
- Linkback on valuable content – don’t link to promote. Link to allow traffic to learn more.
- Don’t AI – Limit the use of AI to only do proof-reading and improve on sentences and paragraphs. Stop using AI to generate content.
- Single Point Focus – Each article should have a single focus. Don’t cram too much info within a single article. It causes the article to lack focus and difficult to read.
Keeping your content short and concise is the key effective link building today. Never write for search engines. Learn to write for users. Understand your readers needs and you will receive the benefits of your SEO efforts.
As of 2024, our digital strategy team has revamped our Digital execution service with these new content strategies to more effectively help our clients engage potential customers.