Are you truly in control of your Shopee Ecommerce business? If you haven’t explored your Shopee Business Insights yet, you might be missing out on key data that can take your sales to the next level. These powerful metrics are your secret weapon to understanding your performance, optimizing your strategy, and staying ahead of the competition. In this post, we’ll dive into the most important insights every Shopee seller should know to keep their business thriving.
Understanding the Metrics
Product Impressions: Impressions tell you how many people saw your ad in the archive pages of marketplaces. Meaning, how many people pass by your product listings on catalog pages and archives. This metric is normally in the Ads section.
Product Visits: Product Visits tell you how many people actually clicked into your ad.
Units Added to cart: Units Added to cart shows how many people placed the item to cart after viewing your product.
Units Sold: Units sold shows how many people actually bought your product.
Effectively using metrics. Understanding Data.
Each of these sales metrics tell you what you need to know about your product and marketing strategies. In order to use them effectively, understanding the following formulated metrics will help you better strategize your sales and marketing efforts.
CTR (Click through rate): Product Visits/Product Impressions
To get higher CTR, make sure you have great graphics, images and listing decorations to entice the user. Adding promotional texts into titles such as buy 1 get 1 free; Limited time only; exclusive can help to generate clickthroughs
ATC Conversion: Units added to cart/product visits
To get higher ATC Conversion, make sure your pricings are tempting. Do your market research and make sure your pricing is around market pricing. Selling a pen at $20 is definitely not a wise choice unless you are selling a premium item and your description more than justify this pricing.
Conversions: Units sold/Units added to cart
To get higher conversions, make sure you are offering good promotions, discounts and offers. Add-on deals, bundle deals, vouchers and giveaways can to push for impulse purchases.
Benchmark Metrics
Different Industries and products can have different metrics. Understanding your own product or category benchmark will help you understand your business in the digital space more. If you have a retail front, this data can be further matched together to offer even deeper insights.
