Editors@Godata.digital

Editors@Godata.digital are the main moderators and writers for the blog, bringing a wealth of expertise and insight to every post. With backgrounds spanning data science, technology, and digital trends, our team is dedicated to curating and creating content that is both informative and engaging. They are passionate about delivering high-quality articles that drive meaningful conversations and provide valuable perspectives in the ever-evolving landscape of digital innovation. Each editor contributes their unique voice and experience, ensuring that our blog remains a trusted source of knowledge and inspiration.

Time vs Money: The Art of Marketplace Promotions

Digital Marketing & Business, Marketplaces / By

We often hear the adage, “time is money.” However, in the fast-paced world of digital marketing, it’s increasingly evident that time might be an even more valuable resource. With each passing day, the digital landscape evolves, and consumer preferences shift. When planning your next promotion, it’s easy to fall into a cautious mindset: Small-scale approach: Opting for smaller promotions to maximize profits. Future-focused: Postponing significant campaigns, believing there will always be more opportunities. Risk aversion: Fear of overinvesting in promotions that might not yield immediate results. However, this cautious approach can hinder your growth. Today’s savvy consumers are well-informed and often know your products better than you do. This is why it’s crucial to adopt a bold and aggressive marketing strategy. Embrace Bold Promotions: Go Big or Go Home: Don’t shy away from large-scale promotions and mega-campaigns. Create Buzz: Aim to generate excitement and intrigue among your target audience. Calculate the Cost: Assess the potential losses and wasted effort if a promotion underperforms. Prioritize Turnover: Focus on rapidly selling inventory to improve cash flow and fuel business growth. Make use of Free exposure: Take advantage of free exposures by marketplaces like Shopee, Lazada or Wholesalestuffs and use those savings to boost your campaign giving. Remember, every promotion is an investment of time and resources. By taking bold steps and seizing opportunities, you can significantly impact your business’s success.

Consignment vs Bulk Purchase

Ecommerce and Dropshipping, Marketplaces / By

In business, the principle of “buy low, sell high” is fundamental. To succeed, you must clearly define your value proposition. Are you facilitating cross-border sales for a seller? Developing a unique product formulation? Offering exclusive designs or securing exclusive sales agreements? Or perhaps you’re purchasing in such large quantities that competitors can’t match your prices? Your value proposition must be significant. Without a solid value proposition, your business becomes vulnerable to competition. This concept is often referred to as an “economic moat.” It’s essential to assess whether you have any protective advantages against rivals. If not, it may be time to re-evaluate your business model. Lacking a moat doesn’t mean you can’t start a business; it simply means you’ll need to be strategic, resilient, and open to seeking help. You can read our guide on succeeding in Dropshipping. One effective approach for newcomers is the consignment or dropshipping model—though it’s best to avoid online marketplaces like AliExpress or Taobao, as they can be less effective. These models allow you to start with small quantities, helping you grow your business to a point where you can purchase in bulk for higher margins. From my perspective, no supplier will refuse an opportunity for increased sales. Your task is to persuade them that you can help them reach new markets. Show them how your approach is unique and beneficial, ensuring that it won’t disrupt their existing sales channels or relationships with other suppliers. This will create a sense of security for them in partnering with you. In summary, identify your value proposition, build your economic moat, and establish strong relationships with suppliers to create a sustainable business model.

How to Succeed in Ecommerce 2024? How Successful Digital Marketers make money.

Ecommerce and Dropshipping, Featured, Marketplaces / By

If you’ve tried running your own e-commerce business and faced challenges, it’s easy to feel discouraged. However, it’s essential to recognize that success often hinges on having a solid model rather than just product quality or pricing. The digital landscape has evolved dramatically, and a clear path is crucial for your success. Here’s a straightforward guide to achieving drop-shipping success. Here’s a simple guide you can follow to guide you on your way to drop-shipping success. Specify your direction – Choose between being a marketplace, a brand owner or an influencer. Each direction has a completely different mode of workflow so choose them wisely. It’s always better to be just good at one than to be a jack of all trades and to run all together. Figure out your USP – Your business ain’t worth a cent till you are able to differentiate it from the pack. If there is a monopoly within your community or your country, you will need a strong enough differentiator to grow big. Be consistent – Once you decide and start, don’t stop till you succeed. Expand and Grow – Formalize on your model and make the right hires to grow the business in each area. Specify Your Direction Choose between being a marketplace, a brand owner, or an influencer. Each path has its own workflow, advantages, and challenges. Brand Owner**: This involves creating and managing your own brand. You might choose to white-label products or develop unique formulations that set your brand apart. Think of brands like TitanPower Plus or Venom Pheromones; they have carved out a niche through distinct branding and quality. As a brand owner, you’ll need to invest in marketing and establish a trademark that resonates with your audience. Marketplace**: Running a marketplace means focusing on product sourcing and supplier relationships. Your goal is to curate a compelling selection of products while negotiating the best deals to stay competitive. Consider how platforms like Carousell gained traction by targeting specific market segments, such as second-hand goods, in contrast to giants like Shopee. Identifying your unique selling proposition (USP) will be key in standing out. Influencer**: As an influencer, you leverage your content to promote products without holding inventory. While this model has low barriers to entry, maintaining relevance and engagement is challenging. Successful influencers find their niche, consistently produce high-quality content, and build a community around their personal brand. Identify Your Unique Selling Proposition (USP) Your business needs to stand out in a crowded marketplace. A well-defined USP not only attracts customers but also fosters brand loyalty. Ask yourself: What makes your product or service different? How does your brand solve a specific problem for your target audience? What unique experience do you offer that competitors don’t? For instance, if you’re a brand owner, your USP might be eco-friendly packaging or a unique ingredient that enhances product efficacy. If you’re a marketplace, consider niche markets that aren’t well-served by larger platforms. Conduct market research to refine your USP and ensure it resonates with your target audience. Cultivate Consistency Once you’ve set your course, commit to it wholeheartedly. Consistency is key in building trust with your audience and driving long-term success. Here are some tips to maintain consistency: -Create a Content Calendar**: Whether you’re a brand owner or influencer, plan your content ahead of time. This helps in maintaining regularity and ensures you stay aligned with your brand message. -Set Milestones**: Break down your goals into smaller, manageable milestones. Celebrate these achievements to stay motivated and track your progress. -Feedback Loop**: Regularly solicit feedback from customers and adapt your approach accordingly. Consistent improvement based on customer insights can significantly enhance your business. Expand and Grow Once you’ve established a solid foundation, it’s time to scale your business strategically: Formalize Your Model**: As you grow, document your processes and workflows. This will streamline operations and make it easier to train new team members. Invest in Your Team**: Hiring the right people is crucial for expansion. Look for individuals who share your vision and bring complementary skills. This can include marketing experts, customer service representatives, or logistics coordinators. Leverage Technology**: Utilize tools and platforms that enhance efficiency, from inventory management software to customer relationship management (CRM) systems. Automation can save time and reduce errors, allowing you to focus on strategic growth. Explore New Markets**: Consider expanding your product lines or entering new markets. Conduct thorough research to understand the needs and preferences of your target audience in these areas. By following these guidelines and continuously adapting to the evolving digital landscape, you can pave your way to e-commerce success. Remember, the journey may have ups and downs, but persistence and a clear strategy will ultimately lead you to achieve your goals.

No.1 Advice to Succeed in Dropshipping: Here’s how to add Value.

1 Comment / Ecommerce and Dropshipping / By

Being a dropshipper isn’t just about making the passion. Isn’t just the coolness of being another digital techy. Its about making money, and earning money as you go along. As globalization takes place, markets becoming ever saturated, consumers becoming ever smarter and search engines get much better at searching out what people wants, as a dropshipper, you naturally want to stand out from the pack. How to add value as a dropshipper? Dropshipping may be a low barrier entry industry, but it ain’t for the lazy ones. It takes more work than ever to make it happen and succeed. Here’s the No.1 advice to truly succeed in Dropshipping. Find local suppliers near to your target area – Fulfilment time is crucial. The time it takes from your customers paying their money and getting their items is one of the consideration points of purchase. People don’t want to not have their money and products for too long a time. Tip: As a dropshipper, don’t go for the global market. It just doesn’t work. Specify a market that you want to target. At Godata.digital, the majority concentration of our warehouses are situated in Singapore and Malaysia. This is why, the dropshippers and digital marketers we work with are also based in Singapore. Conversion rates are high because they are able to find native and local dropshippers to fulfil parcels fast.  WYSIWYG – Forget about copying and cropping images from the net and repasting them. It ain’t gonna work. Wholesalers from China are doing so, scammers are doing so.. Your consumers are picky and by giving them actual item photos make your listings and selling that much more reliable and trustworthy. Tip: Check out what we are doing over at wholesalestuffs.com. We make sure customers see what they can be getting. Yes. It take more effort to shoot the photos and edit them. But the payoffs are definitely more than worth it. Check with your suppliers if they can give you samples of the items. Most are more than willing to support.  Research, Visit, Value-add and Negotiate(RVVN) – Businesses are normally more than willing to collaborate. But they do not want collaborators to just snatch away market share. Eg: if they are already selling online. Why do they want to be paying for your services or have you snatching up market share? Tip: Research about the industry and businesses you are thinking of collaborating. Visit them to understand more. Value-add to their business by providing them with the additional services that can help them to save time or make more money. If you are a Tiktok influencer, show them your account, if you are good with design, show them your portfolio, if you are good at digital marketing, let them know! This will make them more willing to discuss collaborations; esp if you are not buying stocks wholesale from them. At Godata.digital, we work with suppliers from all over the world to bring in quality goods and products that we sell on our one-stop coordinated platform; Wholesalestuffs.com. We also help our suppliers network with our team and dropshippers all across S.E.A to distribute authentic and quality products to customers within the region. What makes us special is our supporting infrastructures like warehousing and dropshipper network. We also use Automation to make our fulfilment and supplier inventory management a seamless process. Check out the site and find out more about us and what we do. Godata.digital has been 10yrs in operation from a 3 person Freelance team to a current strong count of 100 digital operators across S.E.A.

Ecommerce Success boils down to these 2 factors

Ecommerce and Dropshipping / By

There are always those who exploit sudden industry trends for quick profit. For example, COVID-19 created a boom in eCommerce, leading to a surge in businesses offering SEO, social media marketing, ad management, and training courses. However, truly successful businesses require more than just luck and opportunism. While COVID-19 may have shifted consumer buying patterns, it’s crucial to move forward by focusing on long-term strategies and building solid foundations for sustained growth. Succeeding in a business, particularly in Ecommerce, is more than just about consistency. Here are 2 main factors that will define a Good seller on the path to achieving Ecommerce Success. Cost Every company needs to lower their cost and manage their finances. Its business fundamentals, isn’t it? However, how low is low? Simply put, you need to make a profit. Whatever cost you are getting, deducted from the returns you get from each sales, you need to be making money. To serve an even stronger meaning, your effort cost money too and its only reasonable that you don’t lose money off each sale. The competition can be great, but do your own market research and stay true to your vision and its only a matter of time where you will stand out. Do not also forget about the following adhoc operating costs:  Distribution Mode – How are you going to despatch your items? Self or outsourced? Outsourced might help you lower your cost if Value-adding cost – Marketing, Social Media Marketing etc. Industry Knowledge How well do you know your market? Are product prices sensitive? Who are your competitors? Is your product saturated in markets you are about to enter? Where else can consumers get their goods? eg: PlayfulPicks is a Minion Toy Store that sells Authentic Minion Merchandise. Alot of their suppliers only sell in retail outlets. Most are not even online. This is why, the team at playfulpicks saw that gap in the market and exploited it. They were first to go in and quickly establish a foothold in this market. That was their edge, that was their leverage and they go hard on it. Invested in it so that they can make a profit out of it. Understanding the industry and how your business fits in is crucial in today’s market. Business is all about mending the market’s inefficiencies. Don’t blindly enter a market without first understanding where your business is. Technology has made the world that much closer and that much more efficient. Learn to provide value in the market and start making money over the long term.

Navigating Business Vision: A Case Study on PlayfulPicks’ Strategic Direction

Case Studies / By

This is a case study on defining business vision all aspiring business owners can learn from. When Jeremy Lu first came to us to build his vision of becoming the next Miniso, we asked him. How does he want to achieve this? He said, he wanted to bring in as many toys as possible, even more than what Miniso had. He also felt that if he lowered on the pricing, that should bring the business some market share in the toy industry. I said: okay, well.. if Miniso ever considered you a threat, what makes you think that they can’t remove you from existence just by dedicating more people to producing more products than you? They’ve established a strong brand in the toy industry with their own OEM series and quality premiums. Why was there even a need for your business existence? I also pointed out several issues: Lowering price points – Lowering price points than your competitors aren’t going to snatch away market share. It just gives off an impression that your product is of an inferior quality. Toys are mainly used as gifts – What do you look for when buying a gift? Premium, exclusive? Would you give something cheap to a friend or your little ones? Huge assortments can incur high cost – Why go into a rat race and burn yourself out with a stronger competitor? That wasn’t how david defeated goliath, how the Viet defeated the Marines. After a long deliberation, we discussed about our slight deviation into licensing. Most retailers, even Miniso, sells assorted brands. But none actually focused going deep into one Single brand. If the business can work its way to becoming a Disney or Minion Exclusive retailer, then we might have something there. At that time, there was also news that the new Minions Movie was upcoming. Hence, we had no time to waste before letting the hype passed before our eyes. Jeremy was open to the idea and went ahead with the licensing play. Took up the rights to Minions distribution, gathered the licensed toy manufacturers and quickly set up their first Minions Store in Jewel. Playfulpicks was subsequently set up online as the premium Minions Store with a large assortment of toys and Gifts even before the Despicable Me movies was launched. Recently, I got in touch with Jeremy and he told me that the Minions store was a successful investment. The online store with its large assortment is also starting to gain traction. In business, defining the right direction can save you an entire lifetime of rowing your boat in the wrong currents. At Godata.digital, we provide realistic, implementable advise to help you see your goals even more clearly. Feeling lost or not sure if you are in the right direction? Let us hear you out. You will be happy you found us.

Ecommerce as an industry is getting saturated.. and it probably isn’t such a bad thing afterall

Ecommerce and Dropshipping, Marketplaces / By

Learning to survive in Ecommerce? Lets face it. This industry just isn’t doing well. Even the pay rate is on an all-time low for any position in Ecommerce. The covid spike had caused a hype in this digital economy that so many sellers (esp: from China) had jump on the band wagon and flood the market with products. The advancement in their logistics capabilities caused the massive spike in cross-border good access. Think about the times when you had to take a plane, travel distances, walk through rows and rows of stores in Yiwu in order to find quality products at the best prices to just ordering something with the click of a button. This convenience as much as it is.. is all taking a toll on the market. NOT A BAD THING AFTERALL The market may be overly saturated now, products may flood the market and quality produce may be hard to find. However, it isn’t such a bad thing after all. Let me tell you why Change in sentiments – Covid definitely changed sentiments, people feel more comfortable buying online. There are trusted websites or apps that people trust to go purchase their items. The only thing now is to differentiate the legit ones vs the scam listings. Departure of sellers – Businesses flood areas where there are opportunities. However, with the saturation and opportunity for big gains gone, only the ones that are truly passionate will stay. Massive and quick profits bring in businesses like bees. But once the opportunities are gone, sellers who aren’t able to make as much will leave. More quality produce – Ecommerce is often seem as the go-to location for cheap items. This low margin highly competitive marketplace leads to the generation of low-quality produce and high return rates. Don’t admire those guys on the other end with high sales, their return rates are high! The Honest ones stand out – The ones with quality products and genuine sales are the ones that are going to stand out from the pack. Easily manage your sales – While you grow steadily in Ecommerce, you get to manage both low sales and peak periods. This allows you to learn from the basics up, forming strong fundamentals to your business. How to continue to survive in Ecommerce? Understand Your Market – Learn about your consumer and competitor. Find great products to sell and the ones people will buy. Value proposition – Like I always ask my clients. Whats the value proposition? Whats the thing that makes you unique. Before you can answer that, you need to first understand your business. Optimize the look – Your website, Product images, Descriptions, Categories, Brand, Tagging. If consumers were to buy from you, you need to stand out. Not just in product quality or exceptional customer service. The pictures, description, pricing and tagging all have to be spot on. This is why we always tell our clients that Digital commerce is not a business, its a pilgrimage and learning experience. Not sure how to do it? See the best ones in your category and mimic them! Effective Financial Management – Learn to run your passion like a business. If your business is not rolling, its probably time to take it behind the barn and shoot it. Fast shipping – Unless you own a logistics company, you probably can’t control 3rd party courier. The only thing you can do is to ship out fast. Customer Experience – Keep your customers happy and the possibilities are endless. If your customers are happy, leave you quality feedback etc. You will definitely be happy to know what you can benefit from them. Finally, if you are still striving hard to keeping your passions alive, sticking to your guns and continue producing good quality produce like these stores, you are probably going to do better as a legit online business.

Godata.Digital launches SG Fulfilment in collaboration with Taylor Supply Chain

Digital Marketing & Business / By

Godata.digital partners with Taylor Supply Chain(Singapore) Pte. Ltd to offer SG Fulfilment. If you are looking for reliable SG Fulfilment, Godata.digital now provides even more resources to enable your Digital Exposure. Apart from the usual Digital commerce services, we’ve now expanded our services to providing warehousing and logistics services as well. Think you’ve got a business model that works? A product that works? Outsource your warehousing and fulfilment operations and work on the more important aspects of your business expansion. Based in Singapore, we’ve partnered with Taylor Supply Chain(Singapore) Pte. Ltd to provide fulfilment and storage services across S.E.A. Get superfast drop off and fulfilment on your products. Coupled with Inventory Management and control. Enjoy subsidized prices when you list your products with us. Save up on the operational costing while you enjoy a super efficient team at your fingertips. Get listed to our network of multiple platforms and supermarkets online from just $1/product/month. Forget about DIY-ing yourself. Get a professional operations team, who will manage your design, listing optimization and customer service, at a fraction of the pricing. **Logistical costs are not supported and are billed separately. Check out the service here.

How to Sell & fulfill Orders for products sold on Godata.digital Partner Networks?

Ecommerce and Dropshipping / By

All orders received on Godata.digital network of stores will be recorded in your account Google sheets. This is to facilitate fast, easy and transparent records. Godata.digital has 2 modes of fulfilment of your products: Fulfilment with Godata.digital Self-Fulfilment FULFILMENT with Godata.digital For fulfilment with Godata.digital, there is nothing you are required to do as orders will be automatically despatch from our fulfilment centres to your customers. SELF-Fulfilled Orders For products you’ve opted for self fulfilment, there will be a waybill you will need to print and drop off to the respective fulfilment services. How will I be paid? All monthly sales on platforms will be settled at the end of the month based on orders despatched.

Tips to getting your first sale as a dropshipping business

Ecommerce and Dropshipping / By

Starting a dropshipping business isn’t as easy as you may think it is. Like the saying goes, “whoever comes into the market first gets the largest share of the pie”. This is very true in today’s context. Especially when ecommerce and dropshipping can be start relatively easy with a simple computer and an internet connection. Today’s marketplaces are almost impossible to beat when you face the likes of goliaths such as Amazon, Shopee, Alibaba and other major marketplaces. That being said though, any saturated marketplaces always have its shot of brightness. Here’s how you can stand out and get your first sale when you start your dropshipping business. Be unique Don’t strive to be a me-to product. Just creating a shop online doesn’t guarantee you success. Find reasons to stay unique. Why will customers come to your shop and what makes you different? Is it your service, your product that differentiates from the market? Don’t aim big Accept the fact that major marketplaces will always chomp off the bigger portion of the pie. Serve that 1 customer enquiry and build up your reputation from there. Do your research If you are selling a competitive product, are you able to bring it to your consumers at a better price, at greater convenience? Faster? Safer? Never miss another enquiry Reply every enquiry. Not even those that come to you to make a sale, for collaboration or partnerships. You never know what can blossom from there. New products Keep adding products on a daily basis. You love a store whereby you enter and see things different everyday. Keep your customers craving for more everyday. Discounts, Discounts, Discounts Customer acquisition is key. With scams all around. Its tough getting customers to trust your store to pay and wait for their orders to arrive. Shops give out massive discounts just to get 1 new customers. Do the same and make them stay. Make them comfortable to shop at your store. At Godata.digital, this is what we do. We don’t just say, we plan and execute strategies for our clients. We work with our clients to ensure they get NOT 1st page on Google, NOT high visibility, NOT high traffic, but we give them the much needed sales so they can expand their business in the right direction. Over a decade of operations have allow us to know what works and what don’t. We never believe in instant success but take baby steps to build foundations in business. This is what we do. This is how we grow with our clients.

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