January 2022

1) FREE 4 hour bumps Did you know that there are free bumps every 4 hours to boost your product rankings? Don’t even think about the effectiveness. Its Free! So just use it. Every 4 hours. 2) Shopee Ads Straight up! Shopee Ads are cheaper than Lazada Sponsored Search Ads. Per click amount based on our generic analysis have proven that ads are cheaper on shopee over a range of items. Tip: Don’t ad it and stop there. You need to constantly check your front-end to make sure its running. You are paying for it. Make sure it runs. Else find out whats wrong. 3) Vouchers & Discount Promotions (Marketing Centre->Vouchers) Here are the vouchers you need to set. – Vouchers: x3 – Follow Prize: x1 Discount Promotions – On all your items 4) Top Picks(Marketing Centre->Top Picks) You are probably missing this. But you need at least 1 collection. This will allow you to show some of the best selling items on your listing page on Mobile. Tip: Sort it by Best selling/New Items – less popular items. 5) Go Mall! There’s always a different between Mall and Marketplace. Increased Exposure for Mall sellers are not just anecdotes, they are proven. 6) Feeds (Shopee App->Feeds) Did we mentioned that you need to do feeds regularly to engage your followers? Whats the purpose of having many followers but not following up on them? Feeds provide a way for you to share info and updates on your products, to let people know more about your items and give them reason on why they should buy it. 7) Chat Broadcast (Customers->Chat Broadcast) Shopee Mall Exclusive Sales is all about influencing your customer’s purchase decision. Shopee does a wonderful job at that. Chat broadcast will allow you to connect even closer to your customers. Make sure you use up all your quotas available in your account. 8) Shop Flash deals Shopee allows you to create your own flash deals. Created limited time discounts tagged to campaign dates and mega campaign flash events for maximum effect. 9) Decorate Store. Use templates Unlike Lazada. Shopee has a higher clickthrus for storefronts. Use their custom storefront templates to help you with your storefront decoration. 10) Add on the Bumps (Growth->Seller Missions) Simple tasks to do to increase your accomplishments. Complete them to increase your limit for more marketing exposure. You need to run these stuffs so you get free credits and bumps for more marketing. LAST! Check! Check! Check! Always walk the ground. Browse through listings. Understand your market, industry and competitors. Advise For Beginners: Learn from what others are doing (Don’t steal others idea). Advise for Experts: Improv current strategies. See what others are doing and move a notch up.

1) Optimize the listing, Not the Store What we meant is completely over-decorate your per listing description page. Forget the store because most of the time, its not part of a consumer’s journey of purchase. 2) Target your titles Your titles are important. Just like putting your products on eye-levels in departmental stores and supermarkets. If its not seen, its probably not going to work for you. 3) Campaigns, Campaigns, Campaigns Did you know that, on average, campaigns can effectively increase your traffic by up to 50%. Successfully, submitted campaigns via your AM, can help to boost up to 90% traffic organically to selected products. Recent Algo Update: Get increase traffic flow when you go to traffic boost price. Try that as well. It works. 4) What’s your value proposition? What is it that you are selling? Is it unique, does it have a USP? Do you have competitors? What makes you different? 5) Branding and Fellowship Do you have a brand? Is it your own brand? Or are you promoting someone else brand? Do you have exclusivity? Generate store followers. Give FREE Gifts. Offer vouchers. Use Seller Feeds. Let people know about your brand. 6) Seller Picks (Marketing Centre->Traffic Tools->Seller Picks) You are a fool if you are not using this. Its basically there for you. Fill it up with your best selling products. 7) Sponsored Search (Marketing Centre->Sponsored Solutions->Sponsored Discovery) Its not really just about doing it. You really need to optimize on the specific keywords and get your listings at the correct place. 8) Sponsored Affiliates Attribution period is 7days. So you want to open your affiliates 7 days before the start of your campaign. When platforms are covering expenses to get traffic to convert. You should also hype up on the lead generation. 9) Getting outside Exposure(Facebook, linkedin, tweet, Network) If you believe in your brand and your products, you need to get it out there. Doesn’t matter if its Shopee or Lazada you are selling in. They are just a selling platform. They do not have the obligation to market your products for you. Get it out there and make sure people can find you on the platforms. Its important. 10) Analyze your Sales What’s selling without understanding your customers? Talk is cheap. What your customers are taking money out for is probably what they believed in. Check your sales. Analyze buying patterns and find out ways to take your business to the next level. Wasting time is not your forte? Engage us today and see what we can do for you.