Ecommerce and Dropshipping

The blog to follow if you want to learn more about Ecommerce and Dropshipping. The pitfalls and how to value-add to make sure you gain an upperhand in an extremely competitive Marketplace.

Why Your Ecommerce Store Might Be Failing (and How to Fix It)

Digital Marketing & Business, Ecommerce and Dropshipping / By

Failing Ecommerce? Ecommerce moving on a downward trend? Sounds familiar? Yes. You brought in some products from overseas, hope it sells and unfortunately, it doesn’t. Well, it sounds all too familiar. Fact is. Ecommerce isn’t on a downward trend. The industry is simply revamping itself. Want to know why you are not doing all that well? The reason is simple: You add no value to the equation. When others can easily searched your image on Google lens, find the same product, and buy it just like how you do it, at a pricing lower than what you are selling, your service basically holds no value. Nobody will buy a product like that. If you are reselling, do your own due diligence, check market price. Anywhere your customers can get a single piece of your intended product is a competitor. Check prices and make sure there is a leverage. What is your value proposition? Its important to have your value proposition these days, customers are smart. If you are reselling an item, make sure you have either one of the following: Cheaper pricings (compare even common marketplaces like Taobao and Aliexpress) Faster shipping / unique shipping only available to you Unique product proposition: your own product, brand, formulation Exclusivity: regional sales only open to you. With business getting harder, suppliers are going all out to save cost and go DTC. Your duty as a business owner and a middle person is to filter out the bad suppliers from the good ones. By doing so, you will be able better to safeguard your rice bowl and receive better ROI over the work and effort you put into your business.

Tips to Better Manage Shopee Seller Accounts

Ecommerce and Dropshipping / By

Here are tips to better manage your Shopee Seller Accounts. 1) Pre-Set Vouchers are a relatively good way to prevent lost of sales due to expired vouchers. There are 3 different Campaign/Sale dates per month. Double digit Sales 15th Mid Month 25th Payday Sales Set regular vouchers pre-start of each month in between these date periods. If you are nominating special vouchers for campaign dates, exclude those periods 2) Nominate Products for campaigns Early and Vouchers for campaign Late. Campaign vouchers are pre-shown early once they are approved. If you are giving out a bigger and more exclusive voucher for a Mega Shopee Campaign, that could affect your current running sales, and viewers might wait till campaign date before purchasing. Tip: its best to wait till an hour before nomination end to submit your campaign vouchers. 3) Compare “Past ‘x’ days” Metrics in Business Insights -> Product Performance Depending on your sales and run rate. Comparing your past x days metrics against the previous months is always a good indication of how well your store is doing. If its on track to do better or worst off for the month.

Shopee AI Designer perfects one click Store Decoration

Ecommerce and Dropshipping / By

A year after the launch of its One-click Store Decoration, Shopee seems to have perfected the functionalities to make their automated shop decoration much better.  From just using generic template designs to adapting customized designs to suit current product catalog, this one-click functionality indeed saves the time required each time a store revamp is required to keep things afresh.  Shopee’s One-Click AI store decor AI analyze your products, check your details and deliver 4 designs that you can instantly adapt to your new Shopee Store. Just take a look at how easy it is.  https://youtu.be/WLMibRrf5ek If your human designer have already perfect designs for your business, you should probably skip this. However, if you are having difficulty just trying to make your store alittle different from the rest of the shopee untended stores, you might just want to give this a try.

Top 10 Shopee Seller Checklist for 2022

Ecommerce and Dropshipping / By

1) FREE 4 hour bumps Did you know that there are free bumps every 4 hours to boost your product rankings? Don’t even think about the effectiveness. Its Free! So just use it. Every 4 hours. 2) Shopee Ads Straight up! Shopee Ads are cheaper than Lazada Sponsored Search Ads. Per click amount based on our generic analysis have proven that ads are cheaper on shopee over a range of items. Tip: Don’t ad it and stop there. You need to constantly check your front-end to make sure its running. You are paying for it. Make sure it runs. Else find out whats wrong. 3) Vouchers & Discount Promotions (Marketing Centre->Vouchers) Here are the vouchers you need to set. – Vouchers: x3 – Follow Prize: x1 Discount Promotions – On all your items 4) Top Picks(Marketing Centre->Top Picks) You are probably missing this. But you need at least 1 collection. This will allow you to show some of the best selling items on your listing page on Mobile. Tip: Sort it by Best selling/New Items – less popular items. 5) Go Mall! There’s always a different between Mall and Marketplace. Increased Exposure for Mall sellers are not just anecdotes, they are proven. 6) Feeds (Shopee App->Feeds) Did we mentioned that you need to do feeds regularly to engage your followers? Whats the purpose of having many followers but not following up on them? Feeds provide a way for you to share info and updates on your products, to let people know more about your items and give them reason on why they should buy it. 7) Chat Broadcast (Customers->Chat Broadcast) Shopee Mall Exclusive Sales is all about influencing your customer’s purchase decision. Shopee does a wonderful job at that. Chat broadcast will allow you to connect even closer to your customers. Make sure you use up all your quotas available in your account. 8) Shop Flash deals Shopee allows you to create your own flash deals. Created limited time discounts tagged to campaign dates and mega campaign flash events for maximum effect. 9) Decorate Store. Use templates Unlike Lazada. Shopee has a higher clickthrus for storefronts. Use their custom storefront templates to help you with your storefront decoration. 10) Add on the Bumps (Growth->Seller Missions) Simple tasks to do to increase your accomplishments. Complete them to increase your limit for more marketing exposure. You need to run these stuffs so you get free credits and bumps for more marketing. LAST! Check! Check! Check! Always walk the ground. Browse through listings. Understand your market, industry and competitors. Advise For Beginners: Learn from what others are doing (Don’t steal others idea). Advise for Experts: Improv current strategies. See what others are doing and move a notch up.

Top 10 Lazada Seller Checklist 2022

Ecommerce and Dropshipping / By

1) Optimize the listing, Not the Store What we meant is completely over-decorate your per listing description page. Forget the store because most of the time, its not part of a consumer’s journey of purchase. 2) Target your titles Your titles are important. Just like putting your products on eye-levels in departmental stores and supermarkets. If its not seen, its probably not going to work for you. 3) Campaigns, Campaigns, Campaigns Did you know that, on average, campaigns can effectively increase your traffic by up to 50%. Successfully, submitted campaigns via your AM, can help to boost up to 90% traffic organically to selected products. Recent Algo Update: Get increase traffic flow when you go to traffic boost price. Try that as well. It works. 4) What’s your value proposition? What is it that you are selling? Is it unique, does it have a USP? Do you have competitors? What makes you different? 5) Branding and Fellowship Do you have a brand? Is it your own brand? Or are you promoting someone else brand? Do you have exclusivity? Generate store followers. Give FREE Gifts. Offer vouchers. Use Seller Feeds. Let people know about your brand. 6) Seller Picks (Marketing Centre->Traffic Tools->Seller Picks) You are a fool if you are not using this. Its basically there for you. Fill it up with your best selling products. 7) Sponsored Search (Marketing Centre->Sponsored Solutions->Sponsored Discovery) Its not really just about doing it. You really need to optimize on the specific keywords and get your listings at the correct place. 8) Sponsored Affiliates Attribution period is 7days. So you want to open your affiliates 7 days before the start of your campaign. When platforms are covering expenses to get traffic to convert. You should also hype up on the lead generation. 9) Getting outside Exposure(Facebook, linkedin, tweet, Network) If you believe in your brand and your products, you need to get it out there. Doesn’t matter if its Shopee or Lazada you are selling in. They are just a selling platform. They do not have the obligation to market your products for you. Get it out there and make sure people can find you on the platforms. Its important. 10) Analyze your Sales What’s selling without understanding your customers? Talk is cheap. What your customers are taking money out for is probably what they believed in. Check your sales. Analyze buying patterns and find out ways to take your business to the next level. Wasting time is not your forte? Engage us today and see what we can do for you.

E-Commerce – 3 Hidden Tips Lvl 7 Lazada Sellers are hiding from you (SG Version)

Ecommerce and Dropshipping, Featured / By

Price Competitiveness Tool Price Competitive is a powerful tool to instantly increase your search rankings on the Lazada platform. Do we still need to specify that price is a strong factor behind gaining exposure on the platforms? How to Access: Business Advisor->Price Uncompetitive Assortment Growth Content is a huge part in the digital world as a whole and Lazada is not an exception. Filling in all your missing attributes will help you gain more insights. How to Access: Products->Assortment Growth. Select Improve Existing Items. Customer Engagement, Feeds Previously, you can only connect whenever potential customers contact you. However, recently, there’s just so many tools you can use to access the cash in your consumer’s pockets. Come up with an attractive price point, catchy tagline, and finally top it up with some enticing vouchers and you are ready for some sales. How to Access: Engagement Centre->Feeds/Customer Engagement If you are selling on Lazada or Shopee, you probably have a whole lot of data to analyse your sales figures from. In fact, the data from Lazada’s Business Advisor and Shopee Business Insights is more than sufficient to give you a brief overview of your individual product sales and how to improve it. However, the issue comes when you are not that technically inclined, all these figures might just mean too little or just too overwhelming for you.

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